PLAY! POP! GO!
PLAY! POP! GO! is a multi-platform creative endeavor helmed by Amber Park, founded on the belief that the greatest utility is joy. The project is an IP-driven universe starring original characters and powered by a unique, gamified approach to brand storytelling. Each expression of the brand is intentionally designed to foster community through social interaction, freedom of expression, inclusivity, and diversity.
In its first phase, PLAY! POP! GO! debuted through a consumer capsule that seamlessly blended a groundbreaking gamified model with physical merchandise and immersive experiences. The initial offering was a digital NFT asset presentation titled “The Dreambox,” released in 2023. This was followed by a digital fashion collectible collection and a gamified metaverse experience in partnership with Chainlink, Polygon, and Monaverse. Together, these activations encompassed physical streetwear, digital wearables, an interactive digital interface, as well as pop-up events and community-driven experiences.
Now entering its next phase, PLAY! POP! GO! is expanding into new gamified capsules while launching independent entertainment, gaming, and streamable content—continuing to explore fun, playful, and character-driven fashion and storytelling.
PLAY! POP! GO!
APPAREAL
PLAY! POP! GO! offers apparel, plush toys, and digital collectibles designed for play, self-expression, and storytelling. Our products are available for purchase by inquiry.
Select an item below to request ordering information.
NONSTOP PLAY OVERSIZED TEE (BLACK)
PLAY! HOODIE (GREY)
PLAY! POP! GO! BEANIE (WHITE)
PLAY! POP! GO! PUZZLE BABY TEE (WHITE)
PLAY! POP! GO! CHARACTER DREAMBOX PLUSH TOY
PLAY! POP! GO!
Digital Collectibles
PLAY! POP! GO! offers downloadable digital collectibles, including artwork, image files, and trading cards authenticated by non-fungible tokens (NFTs). DREAMBOX NFT COLLECTION SOLD OUT AS OF MARCH 2023.
PLAY! POP! GO! Digital Collectibles
DREAMBOX
PLAY! POP! GO! digital collectibles include downloadable artwork, image files, and trading cards authenticated by non-fungible tokens (NFTs). These digital goods are part of the PLAY! POP! GO! creative universe and are available by request or through curated releases.
